AdSense Trouble - Low Revenue

This is the bottom line of AdSense advertising and if your revenues are low then it couldn’t be clearer that you’re doing something wrong.

Unfortunately, it’s going to take a bit of work to make clear exactly what it is that you’re doing wrong.

If your revenues are much lower than you’d like, there are a number of different possible reasons and you need to check each of the following in turn:

* Your traffic levels. If you don’t have the traffic, you won’t get the revenues. A low level of traffic could be one reason why you’re only making a low level of income.

* Your CTR. Increasing your traffic might not raise your income as much as you want if your clickthrough rate isn’t all it should be. Once you’ve checked your traffic levels, take a look at how much of that traffic you’re converting into clicks.

* Your click price. When the ads change all the time it’s not always easy to figure out how much each click is worth but if you divide your daily income by your daily clicks you can get an idea of how much you’re earning per click. If that figure is hovering around five cents, you’re not making much — and you need to be making more.

You won’t be able to make a move until you’ve figured out which of these potential problems is yours, and it’s likely that your problem will be a mixture of more than one of them.

Your first move then, when you’re not making the money you’d like, is to check each of these possibilities. Your next move is to solve the problem you’ve found.

Posted in: Adsense information