When your clickthrough rates are very low, you’re really in AdSense territory. This is all about getting the right ads in the right places. There are all sorts of possible strategies that you can do and you’re going to have to check each one in turn.
* Are you using the right ad units?
Compare your site to the case studies in this book, to other sites on
the Web, and to the recommendations I make about where to put each of the different kinds of ad units. Those examples and recommendations should be your starting point.
If they don’t work for you though, you’re going to need to do some experimenting. This can take a bit of time, but it’s well worth the effort. Try replacing an ad unit with one of a different size and follow the stats. If they improve, you’re on the right track.
* Are you using the right colors and font size?
This is a very easy one to fix. If the colors of your ads don’t match the colors on your site, change them.
* Are there better places on the page to put your ads?
Even if you’re getting the right ads and they’re well-blended, if no one sees them, no one will click them. Check to make sure your ads are in the most prominent positions. If you think you might do better if they were in different spots, move them and follow the results.
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