AdSense Trouble - Low Click Price

Raising your click price is one of the trickiest challenges in AdSense. Because Google decides how much to charge advertisers for a click on your site, you can only affect their decision indirectly. Again there are a few things that you can do:

1. Target different keywords

Different keywords pay different amounts. It’s possible that your site is bringing up the lowest paying terms in your subject. Browse keyword sites such as Overture.com to see what people are paying for words in your field and try creating a page that focuses on the highest paying term.

If that page brings in good revenues, you’ve got a keyword problem — and that’s easy to fix. If you’re still getting a low click price, you’ve got a low Smart Price rating, and that’s going to take a bit more work to fix.

2. Buy better traffic

Your Smart Price suffers when your users click but don’t buy. One solution is to buy better targeted traffic that’s more likely to be interested in what your ads are offering. For example, you could try working backwards and target your traffic to the ads you’re currently showing.

3. Build better content

Or it could be that people are clicking your ads not because they’re interested in them but because they’re not interested in what’s on the page. Good quality content will deliver high quality clicks from people who are motivated to buy from your advertisers.

There are no shortcuts to building great content. You can try to focus on a topic that genuinely excites rather than building a site just for the money. You could try buying in some professionally written articles by taking a freelancer from eLance, and seeing if that raises your click price. Or you could just take another look at what your best competitors are doing — and do the same.

4. Remove poor-performing ads

Your Smart Price is affected by all the sites in your account. One poor-performing site can bring down your prices across all your sites. If you own lots of different sites and your ads aren’t getting the price you think they deserve, one strategy could be to remove the ads from the sites that you think aren’t doing so well.

Whichever strategy you choose, the goal will be to get more of the users to click on the ads to buy from your advertisers. You should start to see a change in your price within a couple of weeks.

Posted in: Adsense information